the savvy shopper's guide to Black Friday and Cyber Monday


hi guys!

so i went back and forth on whether or not i wanted to post anything about the thanksgiving weekend sales.. obviously they are incredibly popular and kind of symbolize the kick-off for holiday shopping, but there is something about sacrificing family time for shopping that has me feeling a bit hesitant. it always bothers me how stores open earlier and earlier each year, and how obsessive some people can be about buying things on sale - i get that the holidays can be expensive and you want to get amazing gifts for your loved ones, but the fights and days spent waiting in lines just feels like missing the mark to me. i do not go shopping on black friday, but i do participate in a few cyber monday sales.

since i do buy a few things online over the weekend and i recognize that trying to find the perfect gift for someone you love can be difficult, i wanted to put together my version of a sales guide for all of you. use it, or don’t - it’s 100% up to you. regardless, i hope you have a wonderful thanksgiving and spend the day with your loved ones 💛


a few tips and tricks for shopping Black Friday and Cyber Monday:

prioritize sustainability and ethics, and don’t forget about quality over quantity

i know it’s a time when we are all financially stretched because we want to buy gifts for everyone important to us, but sometimes the cheaper gifts are not made with sustainable (or ethical) practices. besides.. it’s better to get something higher-quality that will hold up over time versus a cheap sweatshirt that gets a hole in it after two washes. shops like everlane, ABLE (skip their leather bags, though), and threads 4 thought are great alternatives. i also love the little market for home stuff, cute gifts, and the best beach bags.

check your list and think twice

do you really need it? don’t get hyped on the sale just for the sake of the sale. sometimes it’s more thoughtful to meet someone for coffee or do an activity with them rather than try to buy a 15$ trinket for each and every person you know. and when it comes to buying for yourself.. i’ve been way happier buying a nicer jacket than twelve random t-shirts.

‘tis the season.. for real

yes, you are on a mission to buy gifts for your loved ones, and the parking lot is wild and all traffic is a cluster, but don’t forget to be calm and nice (even if other people are nasty). and don’t forget, you vote with your dollar even when there’s not an election imminent. try to be mindful and support companies that care for their employees, too (like those that give their employees the day off on Thanksgiving!).


small business saturday

on black friday and cyber monday tend to get extra attention because the discounts are really great, but small business saturday is just as important (if not more so). here are a few smaller businesses you can support online, but don’t forget to head to your local shops and support them as well, even if they aren’t hosting a sale:

the giving keys - read more about what they do here

love your melon - for every beanie you purchase, one is given to a child with cancer

Kendra Beshk keychains - the best gift ever, trust me.

to write love on her arms - read more about them here

SoCal candles - the eucalyptus is my favorite candle ever

Morgan’s Joy - for each blanket purchased, one is given to a person in need

also - because of the recent fires in california, i want to add a few links where you can go to donate to help the victims:

The American Red Cross

Humane Society of Ventura County

Humane Society of Butte County - requesting donations via their Amazon Wish List

Ventura County Animal Services

Los Angeles County Animal Care Foundation

Support the LAFD

online sales I’ll be shopping Monday

when it comes to holiday sales, i try to get more higher-end items, or things that i actually use throughout the year. a few places i’ll be shopping at:



Onia - swimwear because you know.. harsh california winters call for it

Lack of Colour

Ash - they have the best boots

Kate Somerville

Lush Cosmetics

✈️ don’t forget travel! check your local or favored airlines for great deals - investments in experiences are almost always better than material goods :)


shop this look:


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